It is easy to see that the culture of doing business in Japan is based on relationships. During the day, Japanese people generally approach in the direction of work and tasks, but building relationships occurs on the dinner table and this is particularly important, which can lead to successful results. failure in business.
In Japanese culture, harmony and avoidance of conflict in groups is more important than anything else. Therefore, sitting together at the table, giving them the opportunity to share real thoughts in their hearts, under the most comfortable form.
Binge drinking is also a good time to share your inner feelings, as well as to identify bad emotions or possible conflicts, thereby trying to resolve it before it turns into a really problem.
It is worth mentioning that drinking is not only true for customers but also for the members of the same team.
Many Japanese who use drinking parties to establish a connection (in the phrase “nomunication”) derive from a Japanese verb “nomu” (thought to drink). The sales staff of Japanese people often attract customers through drinking, they understand that it is obvious that the conduct of the agreements is never completed in such meetings but it is impossible to obtain the agreement without drinking.
Of course, drinking in order to build trust is not only popular in Japan. In East Asia, China, Thailand, and Korea, drinking with customers and partners is a common step in the process of building trust.
Many people expressed disagreement with this way: “Why do I take risks, show my stupidity in front of people I want to impress?”
However, the main problem lies in that place. When sharing things around a drink with a business partner, you show the other person that you have nothing to hide. And when they “get drunk” and you think they are ready to remove the protective layers. “Don’t worry about your silly looking looks,” Hiroki said. “The more you want to eliminate social barriers in drinking parties in the evening, the more they see your trust.”
Still, alcohol is not the only way to use if you want to build a business relationship in Japan. If not drinking, you can find other ways such as karaoke, spa … In Arab, you can replace wine with beer or a cup of tea.